Financial results of 2024
Join UP! Baltic: Latvian travelers spent 12% more per trip in 2024
- One of the largest tour operators, Join UP! Baltic, achieved a turnover of 80 million euros across the Baltics in 2024, reaching profitability by the end of the year.
- On average, Latvian travelers spent approximately 12% more on their trips compared to the previous year, reflecting a shift toward higher-level or more exotic tourism experiences.
- The most popular destinations remained Egypt and Turkey, and significant growth was seen in Sri Lanka and Greece.
- In total, Join UP! Baltic has served more than 100 000 clients in Latvia, Lithuania and Estonia in 2024.
“We’re expanding travel options for travellers by introducing new destinations and routes. Last year, we began tours to Greece, UAE from Riga and Vilnius, and Cyprus, Tunisia from Vilnius. We announced the launch of the first-ever flights from Palanga Airport to Turkey and Egypt, which will begin in 2025, and we already see a high demand there also among the Western part of Latvian travellers. In 2025, we’re offering our largest product portfolio ever, including new destinations like Bulgaria, Albania, Tunisia,”
